I like that it allows me to set up campaigns in advance and then run them at my leisure once they're live. It's also nice that you can see all your data in one place so there isn't any need to jump between different programs or spreadsheets when looking through reports. The reporting options could be improved as well - some things don't seem very intuitive. For example, if you want to see how much money was spent per product line but only have access to total spending, you'd think there would be an option for this instead of having to create another report with no way to link back to the original. This has been helpful in making sure we aren't overspending on certain products without realizing it until after the fact.
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