I was so disappointed with this product. I bought this to try a different purple conditioner as I have different blonde hair colors and the worst water. This has to be the LIGHTEST purple conditioner I have ever bought. I've seen shower gel with a lot of color! The idea (for those who don't know) is that it helps restore the colors your blonde hair is missing to eliminate brassy tones. They do this with toner, but in between toning/treatment a blonde person will typically use a purple shampoo and conditioner. You can see that the tone of the bottle is a few shades lighter, which ALSO makes it less useful. I've used Loreal Purple Conditioner and got better results than John Freida. That's ridiculous.
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