I like that they have their own control panel for my website which makes it easy to manage everything from one place without having to go through multiple pages or tabs when using other hosts' web management systems! It is also nice because you can set up your site yourself rather than waiting around while someone else does all of this work (which usually takes hours).
They don't offer many addons but what's there works well enough so far as longs as we need them at least once per year. We are solving our SEO issues by moving away from shared hosting providers where others could see how much traffic was coming into each page before deciding whether or not its worth stealing some business off us.