I have sensitive gums so I am very careful with the toothbrushes that I and my young children use. It has very soft bristles - I wasn't concerned at all about them irritating my baby's gums or mouth. Also, the design was cute and the bottom of the handle is thin enough to fit most toothbrush holders. (Many children's toothbrushes have huge handles that don't fit in toothbrush holders.)
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