The ability to see which campaigns are driving traffic through different channels (mobile apps or ads). I can also set up rules for my social media accounts when they post something so that it gets pushed out as an update in one of our email lists. Not much - but what's there works well! Reporting from analytics side would be more granular if things like "click" were categorized instead of just total clicks received by each campaign/channel combination. Would love for some other reporting options beyond basic stats about how many people have clicked links within campaigns vs. where those links took them. We use MAX TRAFFIC primarily because we rely heavily upon Google Search results, organic reach etc., however their platform has been very helpful with monitoring various digital advertising platforms including Facebook Ads & paid content such as native app installs. Our client base consists mainly.