As a fan of fluoride free toothpastes I bought this product to see how it differed from my favorite Redmond Earthpaste. The first thing I noticed was that the product is more liquid than a paste. I appreciate the soft packaging - it makes it very easy to slide the product out of the case and onto my toothbrush. I don't like the tiny snap-on lid. I live everyday in fear that I'll push it too hard and it will fly away from me. I think the screw cap is much safer and easier for people. The taste is a bit too intense for me - I love mint, but it's a very strong mint. Unlike Earthpaste, Better and Better contains glycerin, which makes my teeth feel like they're covered in plaque, which I don't need.
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