The ease of use, its very user friendly and allows you to get a hang of things straight away. No other product comes close in terms of ease of use and functionality. Can be used by anyone with little or no technical knowledge and can easily integrate into existing systems. It does come at a cost and the developer community is small so you have to work hard to find people who are willing to help out. We were not looking for many customisations but we built some ourselves to add specific functionalities that we needed however they don't seem to support this. Its great though because once it's up and running it works really well. Have been able to quickly build an app which has allowed us to have real time data from our system and devices and also alert us when something goes wrong. Great tool for the price!
ο»Ώ