Review on LATO by Playalitical Herron
Very useful for tracking campaigns, especially long-term
The platform has been very helpful in our growth process. We are able to track all of our marketing activities through one centralized place which makes it easier to manage overall performance and keep us focused throughout the year. I wish that we could have more customizations options available so that we can give our clients specific data they need but at this point everything works great! Lato has helped us grow as a startup by providing us with tools that help us organize and implement our strategies effectively.
Pros
- We have been able to track all of our marketing campaigns and activities through one central platform so that we can easily track our metrics and make better strategic decisions
Cons
- I wish that we could have more custom marketing reports and more flexibility in terms of the data we provide our clients
