The ease of setting up an account to be able to track donations/contributions made from your social media platforms is really beneficial! It's very easy and convenient with soft giving when you have multiple accounts set-up within one platform or website - also it allows us as nonprofit organizations to keep our donation page updated with new information without having to create another page just for that purpose which would require more resources to maintain. I do not like how some pages are difficult to navigate through sometimes if there isn't enough content available such as photos. A lot has changed since we first joined this site back during 2014 but they've definitely improved upon things quite significantly now. We were using other sites before where tracking was much harder than here. Now its much easier knowing exactly what each person donated towards so we're informed about upcoming events better too.