The ease of use, it's flexibility to be used with different applications as well as being able to configure everything out-of-the box is great! There really isn't anything I dislike about this product other than perhaps that you might have some difficulty finding someone who can assist if there are any problems/questions along the way. This was not an issue when using our previous feed provider but once we switched over to superfeeder all went smoothly. The API is very reliable and the service is fast and reliable. The interface is easy to use and the cost is very reasonable. Sometimes there are errors when I send a feed and receive the error message. This happens when the feed is very large. I think that the service could be a bit more user-friendly and more robust. I recommend this service to anyone who wants to use RSS feeds. I use it to get the content of my feeds.