It's easy to install,easy interface for beginners as well experienced users alike!The UI (User Interface) could be improved further but it has helped me in many ways including analyzing competitor brand images by comparing with my own products' branding guidelines etc.,which helps understand customers better than just reading their reviews or forums posts/comments!! The results are not always accurate when you do image search so make sure that your keywords have been included properly otherwise sometimes I get only text-based information which isn't what i'm looking fotr - especially if there hasn;t even bee any pictures attached. Also please try searching other websites like Google Images too because some of them might show up while using this tool although they aren´nt available through social media platforms itself. ! Don’ts use unless u know how things work here very specificly & can give good insights into competitors brands compared w.