The other water-soluble lipstick I tried was Suavecito Firme at first. The red Reuzel has a similar hold (perhaps a little less) and consistency. I can brush my hair after it dries and it won't fall out much, if at all. The smell is pleasant but subtle. It doesn't smell like cola like it says in the description. I personally find it has a slight hint of pineapple in it. I've used this to slick my chubby hair back and it does a good job of styling it. Applying to dry hair gives the best hold, but it can be a bit difficult to spread through the hair. I find it spreads better on slightly damp hair without compromising hold too much. Even though it says it has a strong shine, the shine isn't that strong, which I really like. It's a little more expensive than other lipsticks but I think it's worth it and I'll buy more when I run out.
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