I like that it is easy to use, not expensive at all (even if you have more than one location), has great support when needed! The only thing was its price but we are an online business so this wasn't really too much trouble considering how awesome their customer service can be in times such as these ;) Also they offer discounts which makes us feel good about our investment because there's no need with them :) We're having some problems right now trying out what works best between Shopify or WooCommerce platforms since both seem pretty equal from my perspective; however shopifi seems easier overall once your used to using WordPress plugins instead of building everything yourself :).
They've been helping me solve any issues i had regarding e-commerce/website development by providing feedback throughout each step along way solving many questions through chat sessions where ever possible until reaching final solution - very helpful team indeed!!