The ease of use, ability to create pages in minutes without needing any technical knowledge or training! It's also very flexible for adding new features as they are needed by churches that want them (and it is free!). I have been able to make quick changes when something needs attention quickly but still be sure we stay within our budget limits - this helps us keep costs down while providing useful functionality at an affordable price point compared other website builders out there like Wix etc., which can cost thousands per year if you need more than basic functions/pages included such as membership sites / events registration systems + custom forms & surveys all built into one site). We're using these resources primarily so members who join via Facebook will see their information easily displayed once logged onto myChurch 111 dashboard page rather then having two separate logins required - member login from facebook vs admin account through main web portal. This saves time.