It is easy to use for end users as well as developers alike. The system was designed with ease of management in mind so that it would integrate easily into any existing systems or processes you may already have (e.g., Salesforce). I personally do not like how analytics can be slow sometimes when there are many people using them at once since they don't load quickly enough if other applications/sites aren’t loading up too. We really needed some sort of tool to help us track our customer's account information but also give insight from sales reports. This came out perfect! With this we were able to keep all accounts organized while giving insights about where customers spend their time online which helped greatly in determining what products our best sellers should focus more attention towards. Nothing in particular I like this more than others analytics product. The best thing is that it is very simple to use and configure. It has been working well for me since it was launched. I have not had any problems with it. Its free so its good. I believe it is one of the best analytical products out there. It lets you analyze everything from web traffic to social media stats just by using some of their plugins.