It's easy to use, it has an amazing UI/UX (I love everything about this tool). I can create different types of links between two pages in just seconds or minutes, with very little effort! The only downside is that sometimes when you have too many rules set up for one page, they conflict each other which makes it difficult to manage all your link building efforts as well as keep track how effective are those resources are. This software helps me automate my social media activities. With its help we're able to easily identify our target audience; find relevant influencers who share content related to us; build relationships with them through comments and likes so when their followers see what kind of relationship am i having with them, trustworthiness increases even more than before; do outreach campaigns using automated emails where people will get notified via email whenever there’s new post by someone mentioning something similar to theirs but not exactly like ours.