I like how it pulls up related articles from different websites into one place instead of having separate tabs or windows about topics that may not need so much research/work done before viewing them (such as recipes).
Some time has passed since we implemented this feature but our staff have been very happy! Our customers are able get all answers they can think off at once - no more searching through various website trying find something specific while waiting minutes just hoping someone picks your call back number without needing assistance first.