I like that Apptimize's platform is fully customizable. The team at Apptimize listens to our feedback and works closely with us to create solutions that fit our needs. They also have a responsive customer support team that provides stellar service every time! Our team has used Apptimize for our mobile A/B tests as well as our web A/B tests. Both of these products have been very helpful for improving conversions. We haven't found any downsides yet! The best part is that Apptimize constantly improves and continues to add new features to their product line.
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