It's easy to use for creating campaigns as well providing insights into our target market which has helped us create better content with relevant hashtags that have increased engagement in social media channels.
If you are looking for something quick & simple then this is it! There isn't much room left to improve upon what they've already provided. We're solving the problem of getting more people engaging with our brand via Social Media platforms by using their platform - we know exactly who those users will be once engaged because all data comes from them as opposed to other providers where we need to make assumptions about user demographics etc.