I like how easy it is to use, you make all your decisions off of one screen instead of going back an forth between different screens or apps! There's nothing that really needs improvement but maybe some minor things could be improved (easier search process for companies with multiple locations). We're able to run reports from anywhere using our mobile devices now so we can do other tasks while in meetings/events etc.. It has helped me stay organized when working remotely because everything just goes straight through marketpower without having to go into more than 1 app at once!!