The ease to use it for our sales team! They can easily share information with each other and stay organized in their day-to-day tasks. It helps them keep track of projects they are working on as well as opportunities that arise throughout the week or month. I have yet to find something that would make me want to dislike this software but maybe its because i haven't found anything so far? So far everything has been great except when you accidentally select multiple files at once - causing an error which prevents anyone from using those items until fixed by support (this happened just now while writing my comment). Try out helloteam if your looking into cloud CRM services. We used it before we realized how good these types of systems were compared to more traditional ones like excel spreadsheets etc. This makes us look professional since all communication happens through one system rather.