The best part about MyData has been its ease of use for our small team to manage all aspects from one dashboard! We've also enjoyed having access at any time through mobile devices or desktop computers as well - no need always be in front office area during business hours!! Nothing so far I dislike but there are some minor issues with reporting which can sometimes get confusing when comparing across different reports within same category (eCommerce).
Try it out first if you're looking into something similar like us- we have realized how much easier managing this tool makes things compared what was previously done manually using Excel spreadsheets etc.- easy management & tracking user activity/behaviour patterns over multiple channels such as website /mobile app usage along other metrics ecommerce KPIs.