I like how easy it was for me as an owner/operator, to set up my own virtual storefront, upload products & pictures easily without any technical knowledge or expertise! It really helped us out big time when we had a bad storm come through our area (Hurricane Harvey) where all of our plants were affected by water damage from heavy rains. The customer service has been great also!! We are now building back better than ever after this disaster hit - so happy about everything they've done since then too. Nothing at all actually - love them. !