I like that it has all of my favorite features included in one place, so there is no need to search through multiple platforms for what you are looking for! They have an amazing customer support team as well which makes working with them very easy!! The only thing i don't really enjoy about their product (yet) but haven’t found another solution yet either would be more customization options available if we needed certain things such as adding our own logo or creating custom fields/categories etc..
We had several clients who were using other CRMs at first - then they realized how much easier this platform made life while managing projects from beginning-to end.