I like that we can use this to have our own database, so it's very user friendly! It is not as easy for us non-techies because there are no tutorials out yet; but you will be able to figure things yourself after some time with Google search or forums - just keep at it :) The price point could look higher if they were willing to work more closely together with their users (ie provide better support). We're trying to integrate many different third party applications into one system using an API connector which would allow them all to talk directly through each other without having me go between every single software package myself.