I like how easy it is to set up your marketing experiment and get results in hours versus days or weeks. The tool has great reporting and insights which are presented in an understandable way for non-technical people. As a marketer we can't always see the big picture of our data. We love having access to all of the above mentioned features. Sometimes the UI could be more modernized but not much else to dislike. We have been able to answer questions about the ROI of our content marketing campaigns very quickly with TrialRun.