I've been using DIY tube cables as speaker cables for many years. However, I recently needed white speaker wire to run along a white wall, and this spool of Monster Cable was only $10. It's similar to a lamp cord, only the strands are a little thinner (therefore there are more of them) and most importantly, the insulation is much more flexible and rubbery. It lays flat on a flat surface, which is exactly what I needed. Although not mentioned in the Revain product description, it is a 16 gauge cable (according to the FAQ for this product on the Monster website).
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