The silicon holder holds the tag tightly enough that it cannot fall out. However, the holder is entirely silicone so the loop for attaching to a collar has the potential to get broken if your dog scratches too much. Also, the loop is sized for a 1" wide collar that is about 1/8" thick. It can stretch a bit for a thicker collar, but not much. The pair I got was black/dark blue, both of which goes well with a dark colored collar.
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