I have tried many products on the market and have to say this is by far the best if you want your hair to stand up or be styled and look a bit natural. The only negative I can say about the product is that it is difficult to wash off. I also tried the Night Rider product for comparison because I searched online for a comparison of the two products but didn't find much, Night Rider washes off easier, looks a bit wet (non-matte finish) and doesn't hold up well . or how long. If you want a matte natural strong hold use Rough Rider, if you want a slightly damp finish and medium hold (gets a little sticky if you apply too much) use Night Rider Paste. Both are great products and I still use Night Rider when it suits me, but Rough Rider is the best out there for matte strong hold and all day movement.
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