Beautiful and bright. White is true white, but there is also a variant of RGBW, which is a kind of rainbow color. Bought them specifically for True White and they really say so. Honest and genuine company. When installing, make sure that all lights are aligned in the same way, otherwise the light will shine differently than on the other side of your car. The downside is that I've noticed these lights glow dimly even after they've been turned off. Depending on the last color you selected, they leave a different dim light when you turn them off. Had to turn them off to turn on the manual switch to prevent battery drain.
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