I like how it makes your business more visible online, which helps you build trust with potential customers. Also, it has helped me get in touch with people who are interested in my products. It can be quite complicated at times if you don't know what you're doing or have enough time for training. You need someone experienced to set up this software so make sure they do their homework well before hiring them. My goal was to increase traffic and sales of our brand, by getting new clients from Instagram. I love how easy it was to use, the customer service is amazing! It's so helpful when you are stuck or confused about something. The app is pretty simple but there are some things that they could improve like the notifications. Also I think they should provide more options for businesses to choose from. We have used this app to keep our employees safe while on their phones. It has been great because it gives us peace of mind knowing that we can track them if needed.