In any business organizations, there are always some key elements to think about that could help the business grow and that could help attract the intended target market. I could see 3 of such being practiced by this platform.
One is what is being offered to attract? This platform put a risk free buying service into play, giving customers a one week grace to return items that doesn't fit for them and a 3months warranty for manufacturer defect.
Two is that the team in this company is passionate about the sport it offers its product, so they have full knowledge of everything pertaining to the sport and this will help in giving reasonable advice to users.
Lastly, is the price. It offers amazing prices just because the products are straight from the factory .
I like the overall service of the platform.