I like that it is easy to use and the customer service is outstanding. I also like that it has a lot of features that allow me to create more than one type of lead. I dislike that you need to have a google account to use it. I have been using smart capture for about a year and have been very happy with the service. The only thing that I dislike is that you need a google account to use it. It is easy to use and the customer service is outstanding. I am able to capture leads from a variety of sources. I also like that it has a lot of different types of leads that I can use to create more than one type of lead.