I like how easy it is to use, we've been able to create ads in minutes instead of hours or days! It's also very customizable which makes for better control over our campaigns than other systems out there. The only thing i dislike about this software is when you have multiple accounts set up with different clients/customers all using one account manager - sometimes its hard tracking who did what at certain times because they're not linked together properly (or maybe thats just me). We are solving problems by automating as much work possible so that time can be spent doing more important things rather then managing advertising platforms.