I like how easy it is to set up campaigns, track conversions from various sources (mobile apps/website), as well integrations with other platforms for targeting ads across multiple channels in real-time! The UI could be more intuitive though - sometimes you need extra help or screenshots of what certain features are supposed do so your users aren't confused later down when they try something out but can figure things themselves after some guidance :) Great tool if used correctly! Tracking userβ¦