I like that you can track everything from impressions, to clicks throughs, to conversions, etc. It's easy to set up campaigns with very specific goals in mind. You can also run live tests right out of your dashboard which really helps when testing new ideas or concepts! There are some glitches here and there but they tend to be minor problems rather than major issues and usually get fixed pretty quickly. Overall it works well though their support team is great as well and always willing to help if needed. Tracking results and performance over time makes this tool super helpful so you don't have to keep guessing what might work best next time around.