I like that you can customize all your dashboards very easily, and it also has great integration with other third party tools such as Google analytics or Salesforce. The dashboard layouts are not always easy for newbies in terms of navigation - so having someone who knows how to navigate these systems would be helpful (although we have some really amazing support!). It's pretty much perfect for our needs! We were able to create custom reports using multiple different types of data points/metrics within just one report without needing separate ones for each piece. This made them more meaningful than if they had been separated out into individual pieces. And since everything was integrated together, this meant that there weren't any additional steps required when pulling information between spreadsheets; instead it became easier by being connected via this tool. So now whenever anyone asks me what my favorite part about working here at B2.
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