The simplicity of it, everything can be done in one page! I like that all my pages are linked together to each other so if i want to make small changes or add new content there's no need to go through multiple steps as long as you have your links correct (if they're set up correctly). If not, then things get messy very quickly with having too many tabs/pages open at once. My main issue right now has been making sure every single link works properly between all of our sites when we've made minor tweaks since launch day. Also being able solve some issues about how certain features work by watching tutorials online which helped us out immensely. Our site was down last month due to an update from Google but luckily this tool came along shortly after allowing me to easily fix these problems without any further downtime.
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