I like that it is easy to use, you don't have to worry about what kind of data they are collecting or how secure your information will be with them! It's quick & simple for those without any coding experience!! My only complaint would be if there was an option in between free/paid tiers. But overall we love this platform from start-to-finish (it makes our life so much easier). We didn’t actually do anything special - just used their API when needed. The ability to see where my users spend time online has been very helpful in terms of helping me understand user behavior patterns which aids in targeting content effectively. This allows us to create more efficient campaigns and engage better audiences across all channels.