I like that it's easy to create campaigns, track them (and see how they're doing), etc., with this tool! It also has some really nice reporting features built right into its platform too so we can easily pull reports back out as needed for clients or internal teams who want those stats at their fingertips without having to log off our main dashboard first. The UI is not super intuitive when trying to figure things out from scratch -- there are lots of little steps involved before getting started which could be streamlined but overall pretty good product once set up correctly. We use pudding primarily internally within my team here @Pringle Digital Agency where most everything revolves around running A/B tests across multiple channels & platforms using different creatives each time.