The photo shows that it is very reflective (I used my own flash). He's fun to work with and at a great price! IMPORTANT SUPPLEMENT - HTV DOES NOT MATCH THIS LIGHTING VINYL WELL! This is a great item but after one wash the layer of HTV that sits directly on top of the reflective HTV came off. I pressed it again (using a heat press) and it stuck again, but only until washed again. It is again separated from the reflective vinyl.
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