The ease at which I can create custom fields with this software is amazing! It's also very easy to use once you get used it as well. Sometimes there are bugs that need fixing but they usually come right away when notified by email or through their support team so no issues here really!! Great product overall if looking into creating an online system where people have multiple options within one platform like facebook page vs website etc would be great way too keep track all things related together without having 2 separate systems (facebook & web).