The way we are able to customize our website with our logo and branding elements. The customization of our website is very easy and we can do so from anywhere in the world using their online tools. It is also fairly affordable for small teams. I have used their services for creating custom brochures, logos and other graphic design related projects. We were unable t use any other service provider because they either charge too much or did not offer such great customization options. Equinox offers so many different choices that it would be hard to find something you dislike about them. Even though they offer a lot of customization options, they still keep their prices low. They are one of the best companies to go to if you want high quality work at an affordable price. The best thing about Equinox is that it has a great interface for both beginners as well as professionals. It also allows for several workflows to be used at once. I haven't found anything I dislike so far. If you are looking for an easy to use program with a lot of features, this is your program. I have been using it to create models for my clients' businesses. It's one of the easiest programs out there to use because of its intuitive interface.