The user interface is very intuitive, simple and easy to use for anyone with no coding experience or web design knowledge. You can easily create ads (for example in Google Adwords) that are targeted through the data you provide (gender, location etc.). It was not possible up until now to target certain users groups by gender, age range, income level, job title etc. We also did not have an analytics tool like other platforms. If I had to choose something positive about this software it would be its simplicity of usage - even for people not familiar with programming languages! We use GoPlus to better understand our customers' needs and find new ways to reach them. This allows us to improve the quality of our service.