The ability to have a continuous data stream with our customers. It's also a great tool for our sales reps. It gives them real time data to use in their presentations. We are getting more data than ever before and it's hard to keep up with. With this tool, we are able to have a continuous stream of data for our customers. We have been able to use this as a tool to help our reps and give them the information they need to close deals. They are in a better position to help our customers. It has been a great tool to have! It also helps us collect information and keep up with our sales.