I like that it has an easy interface and you can navigate through your products very quickly and easily. This works great as a website for my brand! I also really love how easy it was to set up. There are some minor things i would change such as having more categories but otherwise its amazing! It's super intuitive so there isn't much i dislike about this platform. If you're looking to expand or have a simple online store then definitely check this out. Its been perfect for me in terms of connecting with customers who want to shop my clothing line. Also its helped us grow our business because we are able to promote ourselves right from their site. We've had no issues at all using bookalook. They do customer support well and they always reply back within 24 hours which makes working together very smooth and efficient. They were also pretty quick to put together everything once i sent them over images. So far its worked perfectly for us! The best thing.