I like how easy it is to create my own "press kits" for different types of media outlets, as well as being able to customize them so they are uniquely branded! The only thing I dislike about this tool was that you can't do text-only versions or PDFs (that would be very helpful). Make sure you have your content organized in order from most recent/relevant first before creating individualized templates since there's no way to sort by date created if multiple articles were published at once. It helps me organize all of our marketing materials into one place, which makes life easier when we're preparing pitches to journalists who may not know everything within each piece right away. This product also allows us to publish stories straight off their platform instead of needing an outside service such as Buffer. We've been using Press Kit Pro for over 2 years now and haven't had any issues during those times! With PRK, it has made working with journalists much more efficient as opposed to having.