I love how easy it is to use! There are so many features that make this tool great for any business owner or manager of an online store/ site. It can be used in conjunction with other tools like Google Analytics which makes tracking easier than ever before. The platform itself has been around since 2012 but they have only recently started actively listening to their users needs as well. They seem very committed to improving ReviewShake over time by adding more functionality to better suit our specific purposes (as opposed to just throwing stuff at us). So far we've seen some pretty cool things added such as customer feedback surveys built right into each product page allowing anyone who purchased through them to easily give feedback without having to go elsewhere. We're also able to see exactly what products people purchase most often using analytics within Review Shake.