I like how easy it was for me to connect my social media accounts as well as email addresses into their system so they could track what campaigns were working best in order to see which ones needed improvement or changes.
It's also very user friendly! There are some things about this program that can be improved upon but don't worry - there are plenty of other programs out there if you're looking for something different than oneportals (which has been great). The ability to monitor your advertising efforts from multiple platforms and have them displayed together makes tracking much easier. You no longer need separate software systems just because we are using more then 1 medium.