It's very easy to use, you can create models in seconds without any coding or scripting required! The UI is super intuitive as well - it makes building predictive analytics solutions so much easier than other tools we've used previously (including R)! There are also many free tutorials available online which help get started with no code experience at all; this was key for us since our team has limited expertise using Python/R libraries but wanted fast results from an end-toend solution that could scale up quickly when needed later down stream.
We're able now predict customer churn before they even signup by leveraging historical transaction data along machine learning algorithms through their API platform!!